About 2 years ago I began looking for a makeup line to sell in tandem with my freelance makeup artistry. I was annoyed with sending my clients all over Timbuktu sourcing out products to buy, and wanted to find a line that I could get behind, not only as a makeup artist (meaning great products), but as a human (great company).
Then came LimeLight by Alcone thanks to Sherry Bae Restifo. Not only is she a respected makeup artist in the Tampa Bay Area, she is a really good person. I mean- a straight shooter, but kind and genuine. And I knew she wasn’t going to waste her time on either crappy products or a poorly run company, so I was intrigued.
I’ve now offered LimeLight by Alcone products to my clients for over 1.5 years and about 3 months ago I booked tickets to the yearly conference- really with the intention to meet makeup artists from all over the country and grow my network. I’d probably learn a thing or two about direct sales tactics, or what collections/products are on the horizon too, but really I was on the hunt for makeup talent.
What I didn’t expect was what happened. Yep, the collections and upcoming products are on point and pretty exciting. And yep, I enjoyed listening to people tell their stories on how to sell products without ever touching someone’s face. But, for the most part, I felt like the Universe brought me here so that I could find myself. Sounds almost absurd to say about a makeup line- but as any good makeup artist knows, finding someone’s true self- even just represented in something as simple as wax and powder- can light up a room. We don’t make people beautiful- we give people a tool to that allows themselves to reveal the beauty they already have.
The opening speaker was from Project Concern International and Women’s Empowerment talking about how the new LL charity, Brighter Together, will give thousands of women in poverty the tools to start their own businesses. Naturally, I was hooked from the first sentence.
Next, we heard from inspirational speaker Martha Beck. I’m not one for inspirational speakers…mostly I find them commercialized and a bunch of BS. But, I swear to the stars, this lady was there to talk directly to me. 1800 women in the room, and I felt like I was the only one there. By the time she left the stage, I was just short of dumbfounded with my hands shaking in my lap.
In the breakout sessions, I probably heard the word ‘sell’ 5 times. The word I heard closer to 500 times was ‘authenticity.’ And by the time I was done with the 10 hours of constant stream of information, I was overwhelmed, exhausted and taken aback. And I realized that the reason I picked this company was not because of their products (however much I love them) but because they got it. They understand that being true; and empowered; and having tenacity; and never giving up; and being strong; and being scared; and being real; and not backing down is what make people successful. Actually, it’s what makes people, people. And the Universe sat me in those chairs not only to hear the message, but to be surrounded by 1800 people who supported it. And, for that, I am so thankful.
I went back to my room, ordered room service, packed my bags and slept hard. Really, really, hard.
My take on Austin:
I found a bit of myself in Texas.
I’m not going to eat for a week.